content //com.android.browser.home/ Two approaches to cross device analytics

More and more consumers are getting connected to one another and brands through internet.

Moreover, connected consumers also evaluate the multi-device purchase path before making a purchase decision.

It is therefore very much crucial to analyze the multi-device purchase path of the connected consumer.

There are two approaches to cross device analytics and we explain both of them in detail. The first method aims at huge data samples while the second aims at small but specific data samples.

The first method provides more sensible insights whereas the second method provides more accurate insights.

Learn more about cross device analytics - http://bit.ly/1meIabA

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content //com.android.browser.home/ Two approaches to cross device analytics
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